About
A small team built for the questions that actually matter.
Clarix was founded to give pharma brands the kind of senior commercial analytics partnership that big consultancies promise and rarely deliver.
Founder
Vinit Madavu
11+ years experience in Analytics
Forecasting
Deep expertise in building and operationalizing forecasting processes. Designed and built patient flow and trending models across US, EU, MENA, LATAM & APAC. Led multiple consultative engagements to set up Forecasting CoEs and define R&R across teams. Contributed to thought leadership and was part of the core team that built an agentic forecasting platform deployed across multiple clients. Trusted partner across 10+ mid to large pharma companies.
Business Performance Reporting
Built Tableau, Excel and Power BI dashboards from scratch for executive leadership and field teams. Managed end-to-end processes — requirement gathering, dashboard design, development and deployment. Strong expertise coordinating across IT, business and data science teams. Designed and managed dashboards for clients across US, EU, MENA, LATAM & APAC covering SFE, sales, marketing and inventory reporting.
Marketing Mix & Brand Analytics
Delivered marketing mix and SFE analytics across US, Australia and EU. Drove thought leadership in promotional ROI, channel optimization and marketing analytics processes.
Therapy Areas & Geographies
Oncology, Immuno-Oncology, Immunology, CV | US, EU, APAC, Australia, MENA, LATAM.
How we work
Four principles, no exceptions.
Senior hands on the keyboard
The person who scopes the work is the person who builds it. No staffing pyramids.
Models you can defend
Every assumption traceable, every number reproducible. Finance should never be surprised.
Decisions, not decks
We optimize for the call you have to make on Monday — not the slide that survives the meeting.
Honest about uncertainty
We tell you the range, the drivers, and what would change our minds.