Insights
Field notes from the work.
Short, opinionated pieces on the analytics decisions that quietly shape pharma commercial performance.
March 12, 2026 · 6 min read
Forecasting without fooling yourself
Most pharma forecasts fail in the same three ways. Here is how to spot them before finance does.
February 4, 2026 · 5 min read
The quiet cost of bad targeting
Misaligned HCP targeting rarely shows up in dashboards — but it shows up in your IC bill and brand share.
January 9, 2026 · 7 min read
Launch trackers that actually track
A good launch tracker is a leading indicator, not a rear-view mirror. Most are the latter.